Real Estate Marketing
Property Management New York City Real Estate Marketing

Marketing and Branding

We understand that how your property is perceived by current and potential residents can have a large affect on the profitability of your investment. We have developed an efficient branding process to attract customers to your property. By positioning your property more appropriately your asset will lease-up quicker at higher rents. Mascia Management’s branding and marketing approach considers every customer interaction to build brand recognition and increase leasing.
Some of the additional services we provide through our affiliates are:
  1. Brand Positioning
    • Customer research
    • Competitor research
    • Customer value analysis
    • Naming of the property
    • Logo design
    • Advertising campaign design
    • Identity system

  2.  Brand Rollout
    • Website designSearch Engine Optimization (SEO)
    • Brochure design
    • Direct mail
    • Print advertising
    • Media planning and buying
    • Public Relations
    • Web banners
    • Keyword marketing
    • Signage design
    • Partner marketing

  3. Return on Investment Marketing
    • Strategies to lower resident acquisition costs
    • Strategies to increase resident retention
    • Advertising effectiveness monitoring
    • Partner marketing.
877-6MASCIA (877-662-7242) OR 212-388-9585  ·  FAX 212-898-0447  ·  MASCIA MANAGEMENT, LLC  ·  244 FIFTH AVENUE  ·  SUITE #M204  ·  NEW YORK, NY 10001
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